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      • CAREFREE: Raftelis Rebuttal Report - 7/24/20
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  • LETTERS FROM READERS #2
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  • TOWN MEETING AGENDA
    • Workshop to discuss Fiscal Year 2023-2024 budget 5/25/23
    • Workshop to discuss Fiscal Year 2023-2024 budget
    • Carefree Meeting Agenda: 4/4/23
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    • Carefree Meeting Agenda: Council visioning workshop 2/3/23
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    • Carefree Meeting Agenda: 10/25/22 >
      • 10/4/22 Town Meeting Pics and Slides
      • Carefree Meeting Agenda: Council visioning workshop
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    • 2/9/21 CAREFREE UTILITIES COMMUNITY FACILITIES DISTRICT
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    • Carefree Meeting Agenda: 12/1/20
    • 11/18/20 Swearing In and Strategic Meeting
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    • 10/13/20 STRATEGIC PLANNING WORKSHOP
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    • 9/29/20 STRATEGIC PLANNING WORKSHOP OF THE CAREFREE TOWN COUNCIL
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(Lyn's note: Please feel free to send us any pictures you'd like included.  Here's the link to this week's Pictures of the Week.)
http://aneyeonyouproduction.com/9520-honey--michael-charveaux.html

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Mike and Kelly Charveaux' newly adopted Chow/Shiba inu puppy, Honey
Photo by Herbert Hitchon

http://carefreeazbusinesses.com/pictures-of-the-week-9920.html

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Honey
Photo by Kelly Charveaux
 
Here are your bonus rounds from Herbert.
http://aneyeonyouproduction.com/82720-sunset.html
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http://aneyeonyouproduction.com/82820-sunset.html
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Photos by Herbert Hitchon
 
 
Here is the link to the Maricopa County & Rural/Metro emergency
preparedness presentation from 6/27/19.  This is good info to keep saved
on your computer.


Emergency Preparedness Presentation by R/M & County: 6/27/19
http://carefreetruth2.com/carefree-truth-763.html
 
 
Town of Carefree Marketing newsletter
https://www.carefree.org/345/Town-Newsletters
 
 
Don't forget about the Census!! Its easy and you can do it online. It's important that you report, so we can qualify for $$ and services based on our population. Please pass this info on to any Carefree neighbors that you know. Thanks!

THE 2020 CENSUS IS COMING – GET COUNTED!
                ONLINE OR BY PHONE BY SEPTEMBER 30, 2020
                                 2020CENSUS.GOV
Please click on the 2 videos below.
These 2 videos show why it's important to complete the census, and are fun to watch.
1st video

United States Census 2020 from Herbert Hitchon on Vimeo.

2nd video

United States Census 2020: Part II from Herbert Hitchon on Vimeo.

The third video shows how to fill out the census online.  It's easy to do!

2020CENSUS.GOV from Herbert Hitchon on Vimeo.

Lyn:  Thanks for including the census post card.  It pops off the page.  Maybe people will read it.
Best regards,
John Crane


Had a great experience at Carefree Pet Resort. They were fabulous. Dogs there for 2 weeks.
Loraine Simons


Hi Lyn,
I want to thank you for the great support you have shown in the past for our veteran healing workshops at Spirit in the Desert Retreat Center.
 
I wanted to let you know that due to the Covid pandemic we have not been able to conduct our weekend in person Healing of Memories Workshops, but we have created a Healing of Memories Zoom Workshop for Women Veterans that will be conducted on Saturday, September 26 from 9am to 1pm. As with all of our veteran workshops, this one is free. I am providing a description of the workshop below and also have attached a poster.
 
Please help me get the word out.

Thank you.
Mike
 
Healing of Memories Zoom Workshop for Women Veterans
 
The Institute for Healing of Memories, in partnership with Spirit in the Desert Retreat Center, is pleased to announce the Healing of Memories Zoom Workshop for Women Veterans. Due to COVID19 the Institute for Healing of Memories is not able to conduct our normal weekend in person workshops for veterans. In order to continue to serve veterans in need of psychological and spiritual healing we have created a 4-hour online Zoom Healing of Memories Workshop based on our highly successful weekend workshop. The Zoom workshop does not provide the full experience of the weekend workshop, but does provide a significant level of healing and connection for the participants.
 
The workshop will be conducted on-line on Saturday, September 26 from 9am to 1pm Arizona time. There is no cost for any woman service member or veteran. Those interested in the workshop may find out more information or register free for the workshop by contacting Mike Wold, US Navy veteran and workshop coordinator, at 651-687-9767. Space is limited to the first 15 women veterans who register.
 
The Institute for Healing of Memories is an international organization that seeks to contribute to lasting individual and collective healing that makes possible a more peaceful and just future. Spirit in the Desert Retreat Center, located in a beautiful and peaceful Arizona desert setting, hosts programs and retreats for participants of all faiths and traditions to experience reconciliation, renewal, healing, and transformation.
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Mike Wold


US Navy Veteran
Regional Coordinator, Arizona
Institute for Healing of Memories - North America
michael_w_wold@msn.com
651-687-9767
www.healingmemoriesna.org 



Lyn,
It would be great if the marketing budget could be better detailed . For example what is the SG&A, and how much of the 656K actually goes to marketing, i.e. ads, flyers, banners, advertisement. Assuming a marketing salary of 60-75, (not a-typical for a town the size of Carefree), plus additional adm. expense of 8-12 %, (adds up to approximately 84K), we are left with approximately 572K for marketing. If most of the expenditures were associated with the Pumpkin Festival and there were offsets to the tune of 413K, then what is the ROI? Does it approximate 1:1 or is it less? A return on investment of approximately 1:1 begs the question of whether those expenditures are worth it unless one is able to measure the collateral benefit to surrounding businesses. If that is the case, I would encourage the town to assign the marketing department to quantify that collateral benefit and present such to the Carefree residents during the next budget cycle.
John Nimsky



Hi Lyn, Thank you for forwarding John’s questions.
Hi John, I hope you and the family are doing well and navigating these uncertain times.
The Council held numerous public meetings during the budget process outlining all costs associated with the old marketing budget.  The old marketing budget did outline the respective costs for advertisements, event production and salaries.  To clarify what was discussed at this recent Council meeting was a balance sheet covering the previous fiscal year. Council member Orrico requested clarification to the previous fiscal year marketing expenses and I clarified these expenses also had to be reconciled with the corresponding revenue line.  This was not a discussion of the specific festival expenses as that was done after the conclusion of the festival in December when the known final costs and revenues had been reconciled.
As far as metrics on the return on investment we are all in agreement.  This is why the Council last winter made the strategic move to focus on business retention and attraction activities rather than event marketing.  The Town’s current fiscal year budget illustrates this change in strategy.
I hope that helps to address your questions.
Best regards,
Gary Neiss


Thanks Gary,
Hope you are enjoying labor day weekend. I am happy to hear that the marketing focus is shifting from events planning to business development and retention. Better use of resources.
Have a great weekend.
jdn


Non profit info:
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